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As a little kid, I used to love to go with my parents to vote on election day. It felt like I was participating in something important and was surrounded by others also doing their civic duty, and I especially liked getting an “I Voted” sticker. All day long people noticed my sticker. Social media is filled with selfies displaying stickers and reminding others to go vote on election day. Multiple scientific studies have shown the powerful effect a simple sticker has to motivate people to vote. While stickers are fun, it turns out there is a powerful psychology behind the idea. To have a healthy democracy we need citizens to do their part. The same is also true to combat dangerous infectious diseases, like the flu, we need those who can to do their part. Inspired by the “I voted” sticker (and funded through book sales) I created a #FightFlu version using my superhero logo, because when you immunize you become a community immunity superhero.
With the help of the National Foundation for Infectious Disease and the Florida Chapter of American Academy of Pediatrics (FCAAP), I hope this idea takes off and we see selfies proudly displaying #FightFlu stickers and doing a superhero pose after getting your flu shot. Please go to TheShotsBook.com or Facebook.com/TheShotsBook and contact me to get free #FightFlu stickers.